Tourists' Attitudes Towards Tea Tourism: A Case Study in Xinyang, China

Tea tourism as a new niche market has become more and more popular. Through a case study in Xinyang, China, this research explores tourists' attitudes and perceptions toward tea and tea tourism, identifies who the potential tea tourists are, and compares their attitudes with others. One hundred seventy-nine questionnaires were administered; one-way ANOVA and chi-square test were used based on their willingness of tea tourism. The results suggest that tea tourists and non-tea tourists have significant differences in terms of their attitudes toward tea drinking and their willingness of buying tea as souvenir. Tea tourists are mainly tea lovers driven by their high interest in tea and tea culture; they tend to be both males and females (yet females show a significant higher percentage than males), between ages 31-40, who have a positive attitude toward tea drinking, and who often drink tea. This research also provides some marketing suggestions for this niche market

Research on online public opinion response and Strategy of University Emergencies under new media environment

New media environment not only brings convenience to people’s life, but also brings great infl uence.In the network public opinion events, university emergencies account for a large proportion. University emergencies not only have a direct impact on university teachers and students, but also bring a lot of adverse eff ects on the regular teaching activities of universities and colleges, and also bring severe challenges to the emergency management of network crisis events in universities and colleges. In line with the development trend of new media, the study of online public opinion responses and strategies of university emergencies plays a vital role in improving the management ability and level of the university, ensuring the stable conduct of various education and management of the university, and maintaining the stability of the university and the society.This paper mainly studies the characteristics and coping strategies of online public opinions in college emergencies under the new media environment, including the basic situation of existing online public opinions in college emergencies, the characteristics of online public opinions in college emergencies under the new media environment, the actual problems existing in online public opinions in college emergencies and the specifi c coping strategies